Thursday, July 23, 2009

A Good Time to Upgrade Your Web Site

I came across a recent study on customers' satisfaction with their web shopping experience which shows it has dropped in recent years. Standards for the web are rising, and your business needs to keep up. Many of the top web retailers, including Apple, saw many consumers dissatisfied with their online shopping experience.

Let's face it. We all have higher expectations for web stores than we do for brick and mortar stores. We expect websites to be updated regularly and for the technology to be improving quickly. We are pretty impatient. And the more advanced technology gets, the most demanding we get!

As recently as May, Netflix and Amazon were #1 and #2 respectively in consumer satisfaction. Web sites with accompanied brick and mortar store chains, like Kohls.com and Target.com also saw improvements in customer satisfaction. Experts expect companies like these to incorporate in-store pickup into their web offerings.

Diversifying your web presence is important to consumer interaction. Increase the number of touch points between your business and consumers. Give your web developer a call to discuss all the options available through social media and advancements in technology.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
SmartStrategies@BBBGGadv.com
845-695-1880

Labels: , , ,

posted by June Bisel at 3:04 PM 0 Comments

Friday, March 6, 2009

Customer Relations Build Brand Loyalty

Your devotion to your customers is becoming one of the most important influences of what makes consumers love you and continue to come to you - or abhor you, and take their business straight to the competition.

This increase in demand for value is not just a by-product of a bad economy. Excellent service has always made customers likely to return. Who doesn't want to go to a bar where everybody knows your name? Companies need to consider brand loyalty marketing, to let the customer know that they are appreciated.

Customers want a heating company that will inspect a broken heater before charging for repairs or a store that will offer to bring their heavy bags out to the car.

Developing new ways to assist the consumer is a prime opportunity for a company to differentiate itself and become memorable to the consumer.

The concept of offering different services to consumers also applies to the internet. Midas provides tips and advice about a car's exhaust and brake systems to help educate the consumer. Furniture giant, Ikea, lets consumers design a bedroom through their web site.

Use your marketing communications and service offerings to show your customers that you are devoted to them. Research proves it will pay off for you in the long-run.

June Bisel
Partner, BBG&G Advertising & Public Relations
BusinessCardContacts.com

Labels: , , , , ,

posted by June Bisel at 10:23 AM 0 Comments