Salons and day spas have always been a great benefactor of word of mouth advertising. Spas become popular when we tell our BFFs about a particular spa. Word of mouth is an incredibly effective marketing tool within this industry.

Typically, hair dressers, nail technicians, and other salon workers are very social by nature. Most people in the business know how important socializing is to their success. Now, salons and day spas need to recognize the strength of socializing online. In a recent survey, 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa.

Find fun ways to get into the online discussion. Send clients 'friend requests' on Facebook. Keep in mind, however, that most social media is not for making promotional pitches. Your online friends will quickly begin to ignore you.

Come up with something interesting to talk about on Twitter and offer your clients to follow you. Make sure that your subject matter has legs and can last more than just a few tweets. Post photos of your salon on sites like Photobucket, videos of make-overs on YouTube. Keep clients up to date by uploading photos of different hairstyles that ladies can come in and try. Anything that can be personal to your salon or spa that will keep potential clients interested will help your business.

June Bisel
BBG&G Advertising & Public Relations
SmartStrategies@BBGGadv.com
(845) 695-1880

Labels: facebook, internet marketing, marketing opportunities, social media, technology, twitter, word of mouth

As we all know, baby boomers, representing the largest segment of the American population are aging. This aging segment is one most commonly seeking surgeries for bone and joint replacement, which is causing a new trend in this sector of the medical community.

Hip and knee replacements have established a strong presence in the medical device market with powerful companies being Zimmer and Johnson & Johnson. Now, with the maturity of the hip and knee replacement market, the medical community is seeking forge developments in smaller bone and joint replacement devices.

This has already created new competition among developers to make the best implants, replacements, and other devices that doctors will use to help those suffering from hand, foot, elbow, and ankle problems. The medical community will ultimately benefit from the medical advances forged by this influx in competition.

Hospitals in the Hudson Valley will be watching these new developments closely, as they are working hard to successfully compete against their city counterparts for the trust of the Hudson Valley residents. What is equally as important is that local healthcare facilities take the time to educate all personnel on the newest technology and that everyone communicates these new advancements to current and potential patients -- both verbally, and through marketing material.

As hospitals in the Hudson Valley are well aware, patients will turn elsewhere to seek out the most advanced technology available.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

Labels: marketing communications, medical advancements, medical devices, technology