Simplicity has always been key in advertising — hence, the KISS method (keep it simple, stupid). Oftentimes, it is this concept that I find most difficult to convey, and as I look through our local publications each day, it is evident that many of our local businesses fall into the same pattern — trying to fit everything they do into one ad.

So I thought this would be a good opportunity to share some rules on developing a good ad. I call them my Simplicity Rules.

- Know your audience

- Advertise where the majority of your audience is likely to see it

- Pull readers in with a catchy headline

- If using a graphic, make sure it is relevant

- Copy content should be direct and to the point

- Hone in on the benefits of your product or service

- Keep plenty of white space

- Do not forget the Call to Action

- Provide contact information

- Do not clutter the ad

Lets face it, we are all on information overload. If advertising is not presented in a manner that is invited and enticing to our audience, no one will read it. Cluttered ads are stressful and will be overlooked.

Labels: advertising tips, KISS method, simplicity in advertising, tips for designing ads, writing tips