Wednesday, April 22, 2009

Mother's Day is coming!

I just love Mother's Day. We have a tradition in my house that every year my kids help me plant my annuals on this special day. Gardens surround my house, and I have quite a few planters on my deck, so this is no easy task. But, year after year, my kids help me with no complaint, which is really the most amazing part. And at the end of the day, the place looks just great.

As I mentioned in my post from last Thursday, holidays give businesses the opportunity to have fun and be creative. Yes, spending may be down a bit, but people are still going to buy gifts for their Mommies. Flowers will still be the most popular gift; card sales will still be strong; and restaurants still expect the day to be the busiest of the year. What consumers will probably be buying less of this year are gifts for women who aren't their mother -- like for aunts, godmothers, and family friends.

Four out of five Americans are still going to celebrate the holiday, so think outside of the box about how your company can put its unique stamp on Mother's Day. Will your store give out roses to women? Will your restaurant have live music?

Let us know what your business is doing to lend some ideas for consumers on this special day. And to all you Moms out there ... have a great day!

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

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posted by June Bisel at 2:45 PM 0 Comments

Monday, March 30, 2009

A Wise Word About the Easter Bunny

Like most categories of spending this year, Easter spending is set to be down this year. Last year, consumers spent an average of $135 on Easter items. This year, according to NRF's 2009 Easter Consumer Intentions and Actions Survey, the the average consumer will spend a projected $117 on flowers, candy, clothes and food for the holiday.

Many  people still view Easter as the official kick-off to Spring.  So, with total spending expected to reach over $12 billion, there are still plenty of consumer dollars to go around. And since Easter is coming three weeks later than it did last year, it gives you some extra time to get consumers in your stores for Easter spending. 

The "buy local" movement is also picking up speed just in time for the Easter holiday season. Local businesses need to take advantage of this opportune time and advertise their Easter/Spring sales to get their share of the Easter spending season. 

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posted by June Bisel at 3:16 PM 0 Comments