Studies are showing that mothers favor healthy choices in their children's diet, but also look to choices that our children find fun and tasty. 86% of mothers surveyed said that the highest priority for their food choices is nutrition. 82% said that the food should establish good eating habits. Although health is unsurprisingly a top priority, the survey also shows that mothers are trying to strike a balance between health and convenience. Amazingly, 80% cited that a high priority when making food purchases is simply that it "fills them up". Having two teen-age boys, I can totally understand that!


We mothers are very busy, but still want food that will promote healthy eating habits in our children. If your business sells healthy foods that can help us moms find that balance between healthy and fun, make sure you let us know about it. It will benefit everyone!

BBG&G Advertising and Public Relations
845-695-1880

Labels: advertising in the hudson valley, healthy eating, healthy foods for kids, healthy living, marketing to mothers

Earlier this week, we discussed the current trend of Americans using more olive oil in their diets in order to eat healthier. What I've also noticed is the consumption of soda is declining as part of this same trend.

Consumers are turning away from soda over concerns about weight loss, adverse health effects from high fructose corn syrup and from the use of other artificial sweeteners. Thirty-four percent of beverage buyers say that they have turned from soda to bottled water for these reasons. Personally I still love my Diet Pepsi. What do you drink?

In the past five years, energy drink consumption has nearly doubled and a recorded 11 million adults have started drinking sports drinks. Tea and coffee have also found success in the decline of soda usage. Retailers should make sure that you carry a good mix of these different drinks. While consumers will still buy soda, the shift in demand is one that you cannot ignore.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

Labels: consumer trends, healthy living, marketing advice, soda consumption

Healthy living is an topic that is prevalent on the minds of many American today. People are less concerned with dieting for weight loss, and are seeking healthy eating alternatives in an effort to live longer and healthier.

With this trend, olive oil is becoming more common in the American diet than ever before. Olive oil has received a lot of media attention in recent years for its versatility in the kitchen and positive effects on the body, creating a booming demand for the product. Its sales are expected to reach $1.3 billion by 2013.

Consumers want to use olive oil. It is more expensive than butter and vegetable oil and other dressings, but American consumers don't mind paying the higher price for the unbeatable health benefits.

This is an opportune time for local restaurants, markets, and whole food retailers to educate consumers on the use of olive oil in their diet. Provide recipes that utilize olive oil with their purchases. Feature olive oil in your marketing communications. Provide free samples of delicious dishes cooked in olive oil.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
(845) 695-1880

Labels: healthy eating, healthy living, marketing opportunities, olive oil, wellness