Thursday, July 16, 2009

A Lesson in Green

I have written quite a few posts about different ways that environmental initiatives effect business. I will likely continue to write posts on the subject, because consumers are consistently showing us that they are thinking and buying green despite the economy.

A new study published by the Grocery Manufacturers Association and Deloitte delivers a mighty wake-up call to grocery retailers. The study shows that 95% of shoppers are considering buying green products (isn't that great?). Sixty seven percent actively looked for green products in trips to the grocery store. However, only 22% of consumers actually bought green products. Why only 22%? A large part of the reason is because many couldn't find the green products they were looking for.

The morale of the story? Know what your customers want - and give it to them! There is a considerable missed opportunity when half of the consumers thinking about buying green products don't now where to find them. And this rings true for any business in any industry. Know your customer and give them what they want. Then, of course, make sure you let them know where to find it.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880
smartstrategies@bbggadv.com

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Monday, April 27, 2009

Green Initiatives Making Progress

Last week we celebraed Earth Day, and I can't help but notice that each year, that seems to mean a little bit more, as green initiatives become "the norm". I hope that everyone took the time to appreciate our planet on that special, rainy day and that you took special notice of the steps many businesses are making to be more Eco-friendly. Hopefully, everyone is doing their best to be "green", but we can always get good ideas from the leaders in the green revolution.

One thing I'm so happy to see is that venture capitalists are making investments in green technology even amid this recession. According to what I've read, in the first quarter of this year, 59 deals were made in green technology valued up to $836.1 million. Forty three percent of those investments made were in solar power, 15% were in battery/energy storage, 10% were in the automotive sector, 11% were in bio fuels and 7% was in wind energy.

If the investments in environmental technology continue at this pace, investments could be up to $3.3 billion by the end of this year. If you are in any way involved in efforts to advance environmental technology, make sure to spread the word throughout your community. There may be volunteers willing to help out, or investors willing to help fund your advancements.

June Bisel
Partner, BBG&G Advertising and Public Relations
BusinessCardContacts.com
845-695-1880

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posted by June Bisel at 11:27 AM 0 Comments